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Posted By admin on March 16, 2010

credit4At this stage in the partnership, you and your partner have already completed an initial activity together. You’ve had an opportunity to evaluate the activity and give each other feedback. You are now ready to determine whether the partnership is right for both of you. Review the items listed here:

Formal commitment to partnership. Mutual strategic planning. Sharing of information and resources. Organizational ownership

The first thing is to formalize your commitment. Then you’ll need todecide which items should be addressed as the partnership matures. Conduct a joint partnership meeting to address these issues. Decide how you want to address the strategic planning. In some organizations, the partners do their own strategic planning. In others, they integrate their
strategic planning within the organization’s strategic plan. Thus, for example, if “partnering with our employees” is an overall organizational goal, then the employees and managers develop a strategic and tactical plan to accomplish it. If you’re partnering with another organization but only your marketing departments are involved, you might do the strategic planning just between those two departments. A more straightforward type of strategic planning would occur between a manufacturer and its suppliers. They might plan a year in advance for the levels of activity, the timing of the activity, and any design modifications that should be communicated.


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